System Change Evaluation of The Food Investigator Game in Indonesia

• Country: Indonesia
• Summary: System Change Evaluation of The Food Investigator Game in Indonesia
• IDT Ref No: 64428519
• Deadline: 21 Mar 2022
• Financier: Self Financed
• Purchaser Ownership: Government
• Tender Value: Refer Document
• Notice Type: Tender
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• Description:
• Request for Proposals are invited for System Change Evaluation of The Food Investigator Game in Indonesia.
  
  2.1. THE FOOD INVESTIGATOR GAME PROJECT
  The Food Investigator project seeks to equip young people with the knowledge, awareness, and tools to
  understand the foodscape around them and to make healthier food choices specifically when it comes to
  snacks, which play a big role in the Indonesian diet. The overall aim of this project is to shift adolescents
  snacking choices towards healthier food options.
  The project is organised around three pillars: 1. youth engagement to drive demand for healthier snacks; 2.
  retail response, and 3. influencing policy and the enabling environment. Project design is premised on the
  fact that if adolescents are able to identify healthier vs. less healthy food options, are more aware of the
  consequences of unhealthy snacking, and have access to healthier options within their
  direct environment, then they will be motivated to shift their snacking behaviors towards healthier options.
  Pillar 1: Youth engagement to drive demand for healthier snacks
  Together with junior high school students in East Java and Jakarta, GAIN will co-create solutions to
  positively influence peer motivation and intention to eat healthier snacks within their local environment.
  • Increase awareness and knowledge among adolescents about the nutritional content of
  snacks and their health implications, by using the Food Investigator app. To achieve this, we will
  ensure that the Food Investigator campaign and mobile game are engaging, generationally
  relevant, reach the target audience, and generate high participation. The main output is the cocreation and promotion of the Food Investigator app. This will encourage adolescents to capture
  nutritional information on pre-packaged snacks (where available). These labels will be translated
  into easy-to-understand FOPLs, which will be used by adolescents to understand the
  potential harmful consequences of consuming these snacks.
  • Increased awareness among adolescents of availability of healthier snacking options. We
  understand that currently, adolescents are unaware of healthier snack options available to them
  and do not know where to find them. The main activities here are to launch the Food
  investigator campaign, to encourage adolescents to use the app, and to collect information on
  what pre-packaged snacks they and their peers like to eat including where they buy them. The
  rules of the game would grant more points for players who tag more nutritious foods. Players
  can also win points by tagging vendors with healthier snacks.
  • Increase awareness among local institutions about lack of healthy snacking options in
  schools and surrounding areas. We assume that the data generated through the Food
  Investigator app will trigger a few, highly engaged adolescents to want to influence local
  institutions and to advocate about the lack of healthier options in their vicinity. We
  further assume that local decision makers will be prepared to listen to these young people and
  to consider revising their procurement policies. GAIN will support and train adolescents to better
  understand the collected data and to use it.
  Pillar 2: Retail response
  GAIN will work to encourage retailers in the project locations to reconsider their food offer and stock healthier
  snacks to stimulate adolescents to shift their snacking choices to healthier food options. GAIN will
  commission a retail audit to inform the Food Investigator app with the variety of pre-packaged snacks
  available on the market. The app would then be promoted to maximize reach among adolescents. The
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  app will rank vendors according to the type of snacks they carry. Seeing this ranking and the increased
  demand for the healthier rated snacks in the app, retailers will be motivated to increase availability
  of healthier snacks. The assumption is that sufficient data will be collected to rank and therefore trigger
  motivation among retailers. Further, we assume that retailers will find it financially viable to respond to the
  market pressure to stock healthier options. The longer-term outcome, beyond the line of accountability of this
  project, is that producers will supply more appropriately labeled, healthier snacks targeting adolescents.
  Pillar 3: Policies and enabling environment
  GAIN and partners will work towards increasing awareness among authorities about the lack of compliance
  of pre-packaged snack manufacturers on food labeling. The assumption is that labelling does influence
  consumers in food choices. The main activities will be to consolidate compelling evidence on how simple
  food labels can nudge healthier choices. We will share the Food Investigator collected data and other retail
  audit information to the main government stakeholders to encourage better enforcement of existing food
  labeling legislation. The long-term outcome would be to influence the regulatory environment and expand
  labeling legislation, building on the visual cues tested through the Food Investigator App, which would lead to
  more producers complying to appropriate labelling of pre-packaged snacks.
  External factors
  We recognize that multiple external drivers shape adolescents- food choices1, namely the fact that they have
  pre-existing attitudes towards food which are also continuously shaped by marketing and promotional activity
  of the snacking industry. Available options need to be affordable to be within the adolescents- consideration
  set.
  Expect outcomes
  The expected outcomes of Pillar 1 - Youth engagement to drive demand for healthier snacks are:
  • To increase awareness and knowledge among adolescents about the nutritional content of snacks and
  their health implications.
  • To increase awareness among adolescents of availability of healthier snacking options and
  • To increase awareness among local institutions about lack of healthy snacking options in schools and
  surrounding areas.
  The expected outcome of Pillar 2: Retail response is to increase the motivation of retailers to improve snack
  food offerings. The long-term outcome is an improved supply of appropriately-labelled, healthier snacks
  targeting adolescents.
  For Pillar 3: Policies and enabling environment, GAIN and partners will work towards the outcome of increasing
  awareness among authorities about the lack of compliance of pre-packaged snack manufacturers on food
  labelling and in the long term, influence the regulatory environment and expand labelling legislation, which
  would lead to more producers complying to appropriate labelling of pre-packaged snacks.
  See Annex 1 for FIG-s theory of change.
  2.2. FIG CAMPAIGN
  Audience: 13-19 years old mobile internet users (boys and girls) in Jabodetabek, Jember and Surabaya
  Main objectives:
  - To increase awareness and knowledge among adolescents about nutritional content of snacks and
  health implications.
  - To encourage target audience to use the FIG app to scrutinize food packages and demand clear
  information on contents of unhealthy packaged food.
  - To increase awareness among adolescents of the inadequacies of current package labelling methods
  Core message: “We need better food labelling so we can identify and choose healthier snack option.”
  The secondary objective of the campaign is to increase motivation of retailers in Jabodetabek, Jember and
  Surabaya to offer healthier snack options for adolescents.
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  Core message: “We will supply healthy snack options for adolescents”
  3. SCOPE OF WORK AND DELIVERABLES
  3.1. SCOPE OF WORK
  FIG is a multi-component project implemented in a changing and complex environment (e.g., Indonesia-s
  recently enacted new legislation on FOPL). Considering the limitation of traditional approaches to evaluating
  these types of initiatives, we seek to engage a research partner to co-design with GAIN and independently
  conduct an evaluation of FIG using a system change approach or framework that can account for dynamic
  and unpredictable environments and that allows for flexibility.
  Although the research partner is expected to proposes appropriate methods for conducting this evaluation, it
  is recommended the use of social media monitoring, as well as interviews with key or bellwether informants
  for tracking the evolution of the awareness, opinion, and support for action; participant observation for
  gaining first-hand experience of system actor-s capacity; and Most Significant Change (MSC) story for
  identifying changes in the behaviours of different system actors as part of this work.
  3.2. DELIVERABLES
  The proposed work will take place over the course of 18 months. Below is an estimated timeline of program
  activities, proposals should propose the sequencing of all related activities.
  • Inception-phased report (April/May 2022),
  • Implementation of FIG activities (April 2022 - December 2023) by GAIN; data collection by service
  provider
  • Final report (April/May 2024)
  II. INSTRUCTIONS FOR RESPONDING
  This section addresses the process for responding to this solicitation. Applicants are encouraged to review
  this prior to completing their responses.
  1. CONTACT
  Please direct all inquiries and other communications to rfp@gainhealth.org, subject line ‘FIG evaluation -
  query-. Responses will not be confidential except in cases where proprietary information is involved.
  2. BUDGET
  Applicants are required to provide GAIN with a detailed fee percentage proposal. The final budget amount
  will have to be approved by the organisation prior to starting the project.
  3. SUBMISSION
  Interested applicants should prepare a brief proposal (maximum 5 pages) that includes:
  • A proposal outlining research objectives and evaluation approaches. The proposal should include
  explanation of how the suggested design determines attribution.
  • The proposal should be informed by knowledge and evidence related to measurement of systems
  change.
  • Detailed profiles (qualification, expertise, relevant experience etc.) of the agencies and individuals
  who will be completing the work including their full names, their expertise and publications in relevant
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  research. The applicant team must include a partner based in Indonesia, including letters of
  commitment.
  • A narrative that does not exceed 4 pages of single spaced in text inclusive of references, tables, and
  figures. Qualifications of the institution and team members is apart from the 4-page limit.
  A completed ‘Offer of Services- form (see end of RFP for template).
  4. DEADLINE
  Completed proposals should be submitted to GAIN Indonesia, by email at rfp@gainhealth.org by 21 March
  2022.
• Documents:

 Tender Notice